I’ve produced several promotional videos for Iowa Specialty Hospital (then, called Wright Medical Center, or “WMC” for short) in Clarion, Iowa, handling nearly all aspects of production, including directing, shooting, and editing.
My first project for WMC was completed in 2008, an introductory video for both WMC and CEO Steve Simonin for a national convention where he was named to healthcare consulting firm The Studer Group‘s Fire Starter Hall of Fame. This followed with a move to high-definition in 2010, when I made another video to introduce the hospital at the 2010 Iowa Recognition for Performance Excellence (IRPE) banquet. In these videos, I worked with WMC’s marketing department, Steve, and the non-profit Wright Medical Foundation to identify goals which I was in charge of implementing in nearly all creative and technical aspects. The links below are to my own high definition streams on Youtube; WMC plans to upload lower-res versions to their own website soon. Music in both videos is by Josh Woodward, a singer-songwriter who’s been kind enough not only to license all his songs under creative commons, but to make them available on his website in full and instrumental versions.
This video was made to introduce Silver Award winner WMC at the 2011 Iowa Governor’s Recognition of Performance Excellence Celebration, held May 5, and was an updated version of the video that played at 2010′s banquet. While no videos played at the 2011 event due to technical difficulties, the Iowa Quality Center has since found a home for them on its website. All interviews with staff, providers, and the CEO were unscripted; I shaped the narrative in editing.
While Wright Medical Center makes more than enough revenue to cover its operating costs – including $14 million in improvements currently underway – many of its major expansions have been financed through the generosity of donors. These include the first hospital building that was constructed in 1951 and expansions in the 90′s and 00′s that built senior apartments, assisted living facilities, and added new equipment that would otherwise not have been purchased. This video is designed to be played live as part of presentations in homes and at larger banquets and events. The interviews with CEO Steve Simonin and patients Kelly and Judy were captured unscripted, while I wrote the script for Foundation representatives Lisa and Duane. The video went through several major re-drafts, driven by the input of focus groups, before we reached the final version linked above.
More information on Clarion, the place of WMC in the community, and these projects can be found in this blog post.